Chief Social Worker, Johanna Theofelus said stigma has long term effects. People who have been diagnosed with COVID-19 have been discriminated, called names and shamed. She, therefore, called on the nation to build trust with frontliners, to remain positive, call for help and keep in touch with their family and friends. Theofelus added that people must refrain from spreading negative information as it is bound to overpower the truth. “COVID-19 does not discriminate,” she said. Psychiatrist Lahiya Hamunyela said labelling, which is discriminating and isolating leads to people withdrawing or taking long to seek medical attention. Hamunyela said stigma stems from lack of information. “COVID-19 is a new disease that we don’t know. Therefore, we need to collect enough information and have constant interaction with medical officials and their family,” adding that proper training among health officials will make society gain trust. Social worker, Christa Hansen also said the impact of stigma drives people away from seeking medical help. She called on the nation to avoid talking about people suspected of having COVID-19 and to not follow rumours.