Namibian-born supermodel Behati Prinsloo joined forces with the United Nations Development Programme (UNDP) to mark World Wildlife Day. A statement from the Save the Rhino Trust Namibia says Prinsloo flipped the switch to light the Empire State Building blue, green, and gold, reflecting colours of the oceans, earth and plains. This is to highlight the plight of wildlife, including rare and endangered species, on World Wildlife Day, which is celebrated today. Prinsloo, the Global Ambassador for Save the Rhino Trust Namibia (SRT), said growing up in Namibia where she was lucky to have seen the wildlife, she never imagined that their future would be so precarious for the world to set aside a day as a reminder of what there is to lose if they go extinct. The chief executive officer of SRT, Simson Uri-Khob says the efforts to stop poaching and fight wildlife crime are an ongoing battle with local communities, regional partnership and international allies deeply involved in the fight. SRT is part of the USAID-funded initiative, Combatting Wildlife Crime Project (CWCP). Launched in 2017, the five-year, five-country projects aim to increase rhino numbers in Namibia and reduce poaching of elephants and increase the opportunities for their range expansion in select areas of the Kavango-Zambezi Transfrontier Conservation Area.